Online Business Articles

12 Thoughts for Marketing: The Condensed Version

1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the some of the best Power Words check: http://www.MakingProfit.com/mp/powerwords.html What, Where, Why, Who and How - One of the quickest ways to grab attention, is to pose a question to your readers they can`t help but answering! Use Facts - Although "Power" words are great eye catchers and help the flow of your copy, nothing beats providing facts and product details. Try "Dramatizing" your facts or use "Human Interest" Facts. Use Adjectives and Adverbs. If you are a writer or have ever studied writing, I`m sure that your instructors have burned into your mind, the fact that you need to minimize the use of adjectives and adverbs. Well, I`m here to tell you that they are wrong...well at least in the copywriting arena that is. Write, rewrite, rewrite, rewrite and re-write again... 2. Testimonials: Show you prospect how your product has helped others. One Testimonial is Worth a Thousand Words. 3. Make it convenient to do business with you: No Obligation Inquiries - Many consumers...
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Are You Spending 75% of Your Time Marketing Your Affiliate

How important do you think it is to market your affiliate programs? Most would probably say it’s quite important. I would say it is the difference between success and failure for the affiliate. The more time you spend marketing your affiliate programs the more successful you will be. The ‘Super Affiliates’ spend 75% of their time marketing their affiliate programs. This means they only spend 25% of their time working on their affiliate programs. Contrast this to most affiliates who spend about 10% to 20% of their time marketing their affiliate programs. You may have heard the statistic that between 80% and 90% of all affiliates make little or no money each month from affiliate programs. A big reason for this is LACK OF MARKETING. Just because it’s an affiliate program does not mean you do not have to spend time marketing it. Treat each affiliate program you belong to as if it were your own product. This will force you to concentrate more of your efforts on marketing. By thinking like the "owner" rather than the "affiliate" you will automatically focus on what is important to make the sale. In fact, you could say you have to spend MORE...
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Online Business Articles

Viral Marketing & the Internet

Viral marketing increases online sales! That concept seems to pop up everywhere on Internet marketing resources. So what exactly is viral marketing? The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion. By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free "carrier" tool for that marketing message or a means by which it is easier for people to spread the word about your products and services. The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer. Free email services = free advertising A good example of viral marketing is many of the free email services available on the internet. The messages that you send from these free services invariably contain promotion for the company providing the service. This form...
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Good writing is an absolutely essential skill for doing business online. Whether you're writing a newsletter article, an ebook, website copy, a special report, or an advertisement, your primary goal is the same: you want to GRAB and HOLD your reader's attention. Here are some "tried and true" methods for improving your business writing skills: Know your intentions -------------------- What is your goal in writing this particular piece? Do you want your reader to click on an advertising link? Visit your website? Subscribe to your newsletter? Whatever your goals, make sure your copy directs the reader toward the action that you want them to take. Providing appropriate links is a foregone conclusion. But your copy should focus the reader on your goal and make them want to take action. Know your readers ----------------- Who are you writing for? If you're working on ad copy, your title and the medium in which you advertise is all- important, and will determine who will be reading the ad. If you're writing for newsletter publication, know the publication and the kinds of people who are likely to subscribe to it. Instead of using the same pre-written ad material for many different situations, change the...
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